The phrase "what you see is what you get," from which the acronym derives, was a catchphrase popularized by Flip Wilson's drag persona Geraldine, first appearing in September 1969, then regularly in the early '70s on The Flip Wilson Show. The phrase was a statement demanding acceptance of Geraldine's entire personality and appearance. wikipedia
NINO - Natural-In, Natural-OutThe idea, though, is powerful. Being able to see what the output of your work looks like as you edit is a tremendous relief to the mental burden of creation. It was a hot idea in the '80s and '90s, but it is equally important, and often ignored, today in 2016.
- They visually get out of the way. There is less screen clutter to distract you.
- Their feature-set is restrained. They avoid presenting you with too many options. Instead, they are carefully designed to have the bare minimum essential tools you need to create great stuff.